Not all data is relevant

The pharma industry now has an incredible amount of data at its fingertips thanks to....
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Measuring Medical Affairs Performance

You’re likely familiar with the concept of market share. If you are in the tractor....
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Why Context Is Critical

We’re all familiar with the concept of “point in time” or “snapshot” data. This kind....
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Researching, developing and launching new drugs is a massive, all-in investment. In order to appropriately set direction, equip teams, and create and execute effective go-to-market strategies on new drug formulations, having volumes of data isn’t the answer — having the right information is.